Privacy Policy

Introduction

Liora Microbeauty ('we', 'us', or 'our') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Data Controller

Calmiti Global S.L. (CIF: B23910334), operating as Liora Microbeauty, located at Porlier 77, Santa Cruz de Tenerife, 38006, Spain, is the data controller responsible for your personal data.

Data We Collect

We may collect the following types of personal data:

• Contact information: name, email address, phone number, and postal address when you contact us or book an appointment.
• Booking information: appointment details, service preferences, and any special requirements you provide.
• Communication data: if you subscribe to our newsletter or marketing communications, we collect your email address and communication preferences.
• Images: with your explicit consent, we may collect and store photographs of our work for promotional purposes. We will always obtain your written consent before using any images.
• Technical data: IP address, browser type, device information, and usage data collected through cookies and analytics tools.

How We Use Your Data

We use your personal data for the following purposes:

• To provide our services: processing bookings, managing appointments, and delivering beauty treatments.
• To communicate with you: responding to inquiries, sending appointment confirmations, and providing customer support.
• Marketing communications: if you have subscribed, we may send you promotional emails about our services, special offers, and news. You can unsubscribe at any time.
• Analytics and improvement: analyzing website usage to improve our services and user experience.
• Legal compliance: complying with legal obligations and protecting our legal rights.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: when you have given explicit consent, such as for marketing communications or image usage.
• Contract performance: to fulfill our contractual obligations when you book and receive services.
• Legal obligation: to comply with applicable laws and regulations.
• Legitimate interests: for our legitimate business interests, such as improving our services and website analytics.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers: third-party service providers who assist us in operating our website, conducting business, or serving our customers (e.g., booking platforms, email services).
• Google Analytics (GA4): analytics service from Google Ireland Limited that helps us understand how our website is used. Data is transferred in aggregate, anonymized form; you can object by withdrawing your consent in the cookie banner.
• Legal requirements: when required by law or to protect our rights, property, or safety.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For marketing communications, we retain your data until you unsubscribe. For images, we retain them until you withdraw consent or request deletion.

Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of access: you can request a copy of the personal data we hold about you.
• Right to rectification: you can request correction of inaccurate or incomplete data.
• Right to erasure: you can request deletion of your personal data in certain circumstances.
• Right to restriction: you can request that we limit how we use your personal data.
• Right to data portability: you can request transfer of your data to another service provider.
• Right to object: you can object to processing of your personal data for certain purposes.
• Right to withdraw consent: you can withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the contact information provided below.

Image Consent and Usage

We may request your consent to take and use photographs of our work for promotional and marketing purposes. We will always obtain your explicit written consent before taking or using any images. Images will only be used for the purposes specified in the consent form.

You have the right to withdraw your consent for image usage at any time. If you withdraw consent, we will stop using your images and delete them from our systems, subject to any legal obligations to retain them.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last updated' date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: Calmiti Global S.L. (CIF: B23910334), Porlier 77, Santa Cruz de Tenerife, 38006, Spain, or via email at info@lioramicrobeauty.com.

For information about how we use cookies, please see our Cookie Policy.